GROW Model

Graham Alexander, Alan Fine, and Sir John Whitmore defined the GROW model in the 1980s to help their clients navigate a journey of change. GROW is a mnemonic representing the :-

  • understanding of the Goal that someone is working towards (see SMARTER objectives),
  • the Reality of the situation they are exploring,
  • the Options that are open to them and
  • the Will or commitment to achieve this.

Below are some questions that you can use in the GROW model stages that can help you as a coach work with a client and help them to understand more about the goal that they want to achieve.

If we remember that as coaches we should try and keep the session as clean as possible, Eg. keep the construct in the coachee agenda, then we can facilitate their outcome.


What is it that you want to do?
How are you going to know when you have reached it?
What do you want to achieve out of this coaching session?
What would you try now if you knew that you wouldn’t fail?
What will your goal look like?
What are you hoping to achieve by achieving this goal?


What do you think is stopping you?
What do you think is really happening here?
What have you already tried?
If you asked … what would they say about this goal?
Do you know other people that have achieved that goal?


What are your options to achieve your goal? What else?
What would happen if you did nothing?
What would not happen if you did nothing?
What do you think others would suggest?
What do you think I might suggest?
What advice would you give a friend about this?
What is the best / worst thing about this option?
Which option are you going to pursue?
What if you combined options?


What support do you need to achieve this?
How excited are you to achieve this?
On a scale of 1 – 10, how committed are you to doing this? What could increase this score?
What is the personal cost of not doing this?
What are 3 actions you can take that would make sense this week?